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Product logic

Mercura stands apart through deep product logic. A visual front end is useful. A maintainable rules engine behind it is what makes CPQ valuable.

Partners and customer teams work in two layers:

  • Structure product data so options, attributes and commercial data have a clear model.
  • Encode conditions and effects so a choice in the configurator changes what is valid, what is priced and what lands on the quote and bill of materials.

Business users maintain that logic in visual tools, instead of handing every product change to a developer.

Mercura form builder structuring product options in the Truck Configurator
Form Builder: structure the product model sales teams configure against.
Mercura Rule Builder encoding conditions and effects for product configuration
Rule Builder: encode conditions and effects the business can maintain.