Product logic
Mercura stands apart through deep product logic. A visual front end is useful. A maintainable rules engine behind it is what makes CPQ valuable.
Partners and customer teams work in two layers:
- Structure product data so options, attributes and commercial data have a clear model.
- Encode conditions and effects so a choice in the configurator changes what is valid, what is priced and what lands on the quote and bill of materials.
Business users maintain that logic in visual tools, instead of handing every product change to a developer.

